OpenRouter vendor shares — clean market (tencent / xiaomi excluded)

Data through 2026-07-16 (usage publishes with ~1-day lag). Token share = share of daily platform tokens (top-50 + other, complete denominator); tencent & xiaomi removed from numerator and denominator (free / ultra-cheap batch-pattern traffic, no weekend cycle — not organic demand). Dollar share = tokens × blended price (0.75·input + 0.25·output, $/token) from our hourly price panel — available from 2026-06-26 only; "other" priced at day weighted-mean.
vendortoken share %dollar share % (est.)
latest
7/16
7-day
avg
30-day
avg
90-day
avg
1 yr ago
(Jul-25)
Δ pp
vs yr ago
latest7-daysince
6/26
deepseek19.120.120.717.918.5+2.21.92.12.1
anthropic18.617.217.217.423.0-5.860.562.561.7
minimax9.110.110.47.81.82.22.2
google9.79.510.013.234.9-24.93.84.04.4
z-ai (GLM)11.09.78.15.01.3+6.85.94.44.5
openrouter8.15.40.6+7.50.0
openai10.28.58.18.55.4+2.717.916.416.4
<i>other</i>8.88.37.69.65.3+2.36.05.86.0
nvidia6.98.94.53.40.00.00.0
stepfun1.72.33.22.90.30.40.6
moonshotai1.21.31.84.02.0-0.20.70.70.8
poolside1.41.41.71.60.00.00.0
nex-agi1.41.6
Qwen0.80.91.22.33.1-1.90.50.50.6
mistralai0.60.70.70.62.5-1.90.00.00.0
x-ai0.70.80.51.91.4-1.00.81.10.5
perplexity0.50.4
cohere0.30.30.40.40.00.00.0

Reading notes

· Excluded: tencent (100% free-endpoint traffic; paid tier died the week the free model launched) and xiaomi (paid but ~$0.19/M, weekend ratio 0.90 — batch workloads). Together they were 33.6% of raw platform tokens on 2026-07-16 (10% avg over full history).
· Qwen = Alibaba 千问 models. nvidia & poolside remain in-market though their volume is also free-tier ($0 revenue) — flag for possible exclusion.
· Δ vs yr ago: 30-day avg share minus July-2025 avg share; green = gaining, red = losing (±0.3pp deadband).
· Sources: usage_panel_clean.csv (562 days, complete), models_panel_clean.csv (hourly prices since 2026-06-26). Pipeline: repair.pycompute_shares.pymake_share_table.py.
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